Smart Digital Experiences
The Project
A solid industrial brand built to feel strong, reliable, and professional
Gruby Welding is a welding and metal fabrication brand focused on solid, precise and reliable work. The goal was to create a visual identity that feels strong, professional and straightforward — something that builds trust from the first contact.
The brand direction combines industrial character with a clean, modern look. The logo and visual elements were designed to feel bold but not heavy, technical but still easy to understand. The colour palette, typography and promotional materials create a consistent image across the website, social media and printed materials.
What I Did
✦Brand Strategy✦Logo Design✦Visual Identity✦Mini Brandbook✦Print Materials✦Website Creation
The Work
From first sketch to a working brand
Logo & Visual Identity
Gruby Welding came to me at the very start — a skilled welder with a name, a vision, and no brand yet. The search began on paper: dozens of directions, from bold typographic marks to symbols drawn from metal and sparks, refined step by step toward one strong, monolithic monogram.
The final mark — a confident GW monogram with a welding spark. Strong on a truck or a sign, clean on a business card.
Colours & Typography
A tight, confident system: deep red for heat and energy, black for strength, white for clarity — paired with a bold industrial typeface that looks at home on metal.
Deliverables
Logo — all formats (PNG, SVG, PDF)
All versions: H, V, monochrome
Colour palette + typography
Mini brandbook / usage guide
Business card design
Email signature
Social media template (Canva)
A4 letterhead
Source files (AI)
Full transfer of copyright
Brand in Use
Everything a new business needs to look established from day one — business cards, social templates, service banners, and print, all speaking the same language.
The Website
It began with wireframes — planning the structure and flow before any visuals, so every section guides the visitor to one thing: making contact.
A clean one-page Wix site with one job: let a potential client grasp the work and call within seconds. Direct, industrial, fully responsive.
The Result
Simple enough to launch fast — solid enough to still be working today.
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Looks more professional online and offline
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Saves time — no more improvising design ourselves
Client feedback
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I never had the time or the head for things like logos or websites — I just did my job. Oxy sorted it out fast, no fuss. I liked the logo so much I put it on t-shirts and hoodies — now when I show up on a job, people know it's me. I've got a proper presence online now, and it works. I'd recommend her to anyone — even a small business needs its own face, a professional logo makes a difference.
Mariusz Mrzygłód
Gruby Welding
