Smart Digital Experiences
My Story
How it all started
I fell in love with colour before I understood design :).
I studied graphic design and visual communication at ORT Shapira, Israel — graduating in 2003. Within weeks I was already working: designing for the web back when it still ran on dial-up, floppy disks, and Flash. I learned new tools as fast as they appeared, and took on projects that grew bigger than I expected.
If those words made you smile, you already know how long I've been doing this.
I've worked independently ever since — and by choice.
Over 20+ years I've moved between countries and partnered with startups and established businesses around the world — across branding, websites, presentations, print, and UX/UI.
By now I've seen enough that little surprises me — and even less scares me.
I never stopped learning. I never stopped moving. And I never lost the love for colour that started it all.
2003
Graduated from ORT Shapira, Israel
Started working immediately
20+ years later — still going
My Geography
Different cultures.
Four languages.
One designer.
I was born in the former Soviet Union, studied in Israel, and built my career as an independent designer, working internationally.
I speak Russian, Hebrew, Polish, and English — and I've worked with clients in all four languages.
This isn't just biography. It means I understand different cultures, different business mindsets, different ways people make decisions. It makes me a better designer — and a better partner.
My roots stretch across several countries, and I carry a piece of each with me. It's made one thing clear: what matters in a person is who they are — not where they come from or what they believe. I love people, simply.
And I think that's why many of my client relationships have lasted for years — across cultures, across borders, built on trust.
Today I'm based in Bielsko-Biała, Poland — and I work with clients around the world.
Hebrew
Polish
Russian
English
20+
Years of experience
80+
Brands created
4
Languages spoken
19+
Portfolio projects
My Approach
How I work
Freedom at the idea stage
When we're exploring concepts, I don't count revisions. We search until we find what's right — for your brand, your audience, your goals. This freedom gives clients calm instead of pressure.
Empathy as a design tool
think about the person who will use what I create. Where will they get confused? Where will they hesitate? Where will they smile? High empathy isn't just a personality trait — it's how I approach every screen and layout.
Always something original
I get inspired by other people's work. But I always create something individual. Your brand should look like you — not like a trend, not like a template, not like someone else.
Beyond Design
When I'm not designing
"The same energy I bring to the road, I bring to every project."
In 2023 I found motorcycles — and they've become my outlet, the thing that empties my head and fills it back up. Riders are a particular kind of people, and their world is one of my favourite places to be. If you've ever wondered whether to try — try.
That community does real good, too. I led one project end to end — from first idea to finished print: a charity calendar for a little girl who needed help. It's one of the things I'm proudest of, built with a team that truly cared.
Off the road, I'm a mum of three, and part of a women's circle I designed the brand for — two very different places that keep me grounded.
I believe people who live fully make better creative work. Curiosity, movement, passion — these aren't separate from design. They are design.
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About the studio
Oxy Bauer Studio is a personal design practice. I lead every project personally — from first briefing to final file.
For larger projects, I work with a trusted network of specialists. You get the attention of a dedicated designer with the resources of a team — when needed.
When a project needs more, I bring in trusted specialists:
Video
Copywriting
Development
Photography
Brand & Experience Designer