Smart Digital Experiences
The Project
One specialism. One confident mark.
Centrum Obróbki Metali is a metal processing company producing custom parts, structures, and components for industry and business. The company had grown — but its identity hadn't kept pace. It looked dated, cluttered, and no longer matched the precision of the work itself.
This was a full rebrand. I started from strategy and explored a wide range of directions before landing on a clean, confident mark — then built it out into a complete visual identity that became the foundation for the company's print materials, advertising, and website.
Industry
Metal Processing · Manufacturing
Language
Polish
year
2025
Live
What I Did
✦Brand Strategy✦Logo & Visual Identity✦Brand Guidelines✦Corporate Stationery✦Print & Outdoor✦Website Style Guide
The Work
From a crowded logo to a clear system
A rebrand is a decision before it's a drawing. The work moved from sharpening the strategy, through a wide logo exploration, to a full identity rolled out in print and on screen.
The Starting Point
The old logo carried two messages at once — metal processing and wood-derived products — in a heavy red-and-black treatment that felt generic and was hard to reproduce small. The first decision was strategic: one clear specialism, one confident mark.
Before | After |
 |  |
Finding the Mark
I didn't jump to the final logo. I started wide and narrowed deliberately — so the final mark is a decision, not a guess.
Directions explored
One of the directions I developed
One of the directions I developed
Refining the mark
The final mark
Colour & Typography
Three core colours carry the identity — a deep navy for authority, a bright cyan for energy, and a teal that bridges the two. A small set of supporting tones keeps documents and the website calm and readable. Type pairs Source Sans 3 for clarity in body and interface with Inria Sans for warmth in headlines.
Deliverables
Brand strategy foundation
Naming exploration & research — strategy, validation, shortlisted concepts
Full logo system — primary, secondary, horizontal, vertical, icon, mono, B&W
Colour palette
Typography system
Mini brand book + logo usage rules
Business cards with integrated QR contact card
Company letterhead
Email signature
Product catalogue
Billboard / outdoor advertising
Website visual style guide + UI direction
Marketing asset toolkit
Print-ready + source files (AI, SVG, PDF, PNG, JPG)
Full transfer of copyright
Brand Book
Everything was captured in a mini brand book — logo construction and clear space, usage rules, the colour system, typography, and a custom icon set built around the company's real processes: laser cutting, CNC, bending, welding, powder coating.
Inside the brand book
In Use
The brand rolls out into a full toolkit — business cards with an integrated QR contact card, letterhead, email signature, an A4 services catalogue, and the visual direction for the website.
Print & stationery
The Result
One system now carries the company from business card to billboard.
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Looks more professional online and offline
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More inquiries and interest
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Customers trust us more
Client feedback
“
When we started working with Oksana, we had only an idea and a lot of uncertainty. The logo we had been using before did not reflect who we really were. Oksana approached the project calmly and clearly, asked the right questions, and truly listened.
The result exceeded our expectations: a consistent visual system that we now see everywhere, from business cards to a roadside billboard. I can confidently recommend Oksana to anyone looking for someone who truly understands what building a brand is all about.
Wojciech Świgost
Managing Dirctor · Centrum Obróbki Metali
