Smart Digital Experiences
The Project
One specialism. One confident mark.
Centrum Obróbki Metali is a metal processing company producing custom parts, structures, and components for industry and business. The company had grown — but its identity hadn't kept pace. It looked dated, cluttered, and no longer matched the precision of the work itself.
This was a full rebrand. I started from strategy and explored a wide range of directions before landing on a clean, confident mark — then built it out into a complete visual identity that became the foundation for the company's print materials, advertising, and website.
Industry
Metal Processing · Manufacturing
Language
Polish
year
2025
What I Did
✦Brand Strategy✦Logo & Visual Identity✦Brand Guidelines✦Corporate Stationery✦Print & Outdoor✦Website Style Guide
The Work
From a crowded logo to a clear system
A rebrand is a decision before it's a drawing. The work moved from sharpening the strategy, through a wide logo exploration, to a full identity rolled out in print and on screen.
The Starting Point
The old logo carried two messages at once — metal processing and wood-derived products — in a heavy red-and-black treatment that felt generic and was hard to reproduce small. The first decision was strategic: one clear specialism, one confident mark.
Before | After |
 |  |
Finding the Mark
I didn't jump to the final logo. I started wide and narrowed deliberately — so the final mark is a decision, not a guess.
Directions explored
One of the directions I developed
One of the directions I developed
Refining the mark
The final mark
Colour & Typography
Three core colours carry the identity — a deep navy for authority, a bright cyan for energy, and a teal that bridges the two. A small set of supporting tones keeps documents and the website calm and readable. Type pairs Source Sans 3 for clarity in body and interface with Inria Sans for warmth in headlines.
==============================
Deliverables
Brand strategy foundation
Naming exploration & research — strategy, validation, shortlisted concepts
Full logo system — primary, secondary, horizontal, vertical, icon, mono, B&W
Colour palette
Typography system
Mini brand book + logo usage rules
Business cards with integrated QR contact card
Company letterhead
Email signature
Product catalogue
Billboard / outdoor advertising
Website visual style guide + UI direction
Marketing asset toolkit
Print-ready + source files (AI, SVG, PDF, PNG, JPG)
The Work
From a crowded logo to a clear system
A rebrand is a decision before it's a drawing. The work moved from sharpening the strategy, through a wide logo exploration, to a full identity rolled out in print and on screen.
The Starting Point
The old logo carried two messages at once — metal processing and wood-derived products — in a heavy red-and-black treatment that felt generic and was hard to reproduce small. The first decision was strategic: one clear specialism, one confident mark.
Before | After |
| |
Finding the Mark
I didn't jump to the final logo. I started wide and narrowed deliberately — so the final mark is a decision, not a guess.
Directions explored
One of the directions I developed
One of the directions I developed
Refining the mark
The final mark
Colour & Typography
Three core colours carry the identity — a deep navy for authority, a bright cyan for energy, and a teal that bridges the two. A small set of supporting tones keeps documents and the website calm and readable. Type pairs Source Sans 3 for clarity in body and interface with Inria Sans for warmth in headlines.
==============================
The Result
One system now carries the company from business card to billboard.
↗
Looks more professional online and offline
↗
More inquiries and interest
↗
Customers trust us more
Client feedback
“
