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Insurights

Early brand identity and product design for an AI-powered health insurance navigation startup — logo, website, dashboard, chatbot interface, and investor presentation. The project later evolved into Healthee, which went on to raise significant funding.

Brand IdentityPresentation DesignUX/UIGraphic DesignPrint Design

Polub

Projekt

Insurights — Brand & Product Design for an AI Health-Tech Startup

Insurights was an early-stage startup building an AI-powered assistant to help people understand their health insurance rights and benefits. I worked with the founding team from the very beginning — developing the brand identity and designing the core product touchpoints, from the website to the chatbot interface.

The company later rebranded to Healthee as it scaled and raised further funding.

Branża

HealthTech · Insurance

Język

English

rok

2021

ONLINE

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USŁUGI WYKORZYSTANE W TYM PROJEKCIE

✦Brand Strategy✦Logo Design✦Visual Identity✦Website Design✦Presentation Design✦Print / Graphic Materials

Proces projektu

Logo & Visual Identity

The Starting Point

The client wanted an owl as the brand's core symbol — wise, always knowing the answer, exactly what a confused insurance customer needs. Combined with a bold, vibrant colour direction to keep the brand approachable rather than corporate. I developed the mark from initial direction exploration through to the final logo — a friendly owl character paired with a clean wordmark.

Finding the Mark

Directions Explored

Direction 1

First exploration — testing a bold, geometric owl, simplified down to its core shapes.

Direction 2

A softer direction — rounder eyes and posture, moving away from anything too corporate or cold.

Direction 3

Refining the expression — the big round glasses become the mark's signature: wise, but approachable.

The final mark

The final mark — a wise, friendly owl paired with a clean wordmark, in Insurights' signature pink.

Colour & Typography

Defined the brand's colour palette — pink as the primary identity colour, paired with a calm blue for the product interface — plus core typography rules for consistent use across web and print.

Masterpiece Technologies colour palette and typography specimen board

Zakres dostarczanych materiałów

Logo — all formats (PNG, SVG, PDF)

Source files (AI)

Colour palette + typography

Presentation — PowerPoint format

Presentation — PDF format

Design files — Figma

Print-ready A4 one-pager

Dashboard — Figma

Website Design

Designed the Insurights website — homepage, About page, and the core "Ask Sansa" chatbot interaction — for both desktop and mobile, with a friendly illustrated style suited to a non-technical, reassuring first product experience.

Product Interface — Dashboard & Chatbot

Designed the logged-in product experience: a dashboard giving users access to their benefits, claims, providers, and family accounts, alongside the Sansa chatbot conversation flow — the core way users got answers about their coverage.

Investor Materials — One-Pager & Presentation

Designed a printed one-pager explaining the product and how to use it, plus the investor presentation — covering the problem, solution, technology, market size, competition, and business model — used for fundraising conversations.

A4 Flyer

Designed a print-ready A4 flyer introducing Insurights and explaining how to use it — built for handouts and offline distribution.

Investor Presentation

Designed the investor presentation in PowerPoint — covering the problem, solution, technology, market size, competition, and business model — used for fundraising conversations.