Overview
Client:
Masterpiece Technologies Website
Year:
2022
Services Performed:
Masterpiece Technologies, a leading company in the Aerospace, Communication, Semiconductor, Medical, Printing, and Packaging sectors, approached me for their branding and website needs. With over 50 years of collective experience, they required a brand identity and a professional online presence to showcase their expertise and attract new clients.
Goals and Objectives
The goal was to create a comprehensive brand identity for Masterpiece Technologies and design a user-friendly website that reflected their industry authority. We aimed to establish a strong visual identity, improve brand recognition, and provide a seamless user experience for their target audience.
Approach and Strategy
We then proceeded to develop UX prototypes, carefully refining them based on client feedback before progressing to the UI design phase.
In the UX process, I dedicated meticulous attention to detail while developing prototypes that focused on delivering an exceptional user experience. Throughout this iterative journey, I continuously gathered valuable feedback from the client, which allowed for meaningful adjustments and refinements.
During the UX phase, I crafted intuitive and engaging prototypes, considering user flows and interactions.
Process and Execution
Discover our custom-designed icons. Each icon represents the unique solutions I've delivered to Masterpiece Technologies in their various projects.
In addition to designing various elements of the website, we have created a branded map for the Contact Us page to display the regions where Masterpiece Technologies conducts its business. This map is intended to visually represent the areas where Masterpiece Technologies operates.
Upon client approval, I shifted focus to UI design, presenting multiple options for the homepage and a representative internal page. I collaborated closely with the client, incorporating their feedback to refine and finalize the design of all pages.
I also prioritized the mobile version of the website, ensuring a seamless experience across different devices.
Deliverables
My deliverables included a complete brand identity package, including a logo in various formats, the original source file, and a Logo Style Guide. Additionally, I provided all UX prototypes, UI designs, graphic assets, and fonts used in the project.
Results and Impact
The successful collaboration with Masterpiece Technologies resulted in a compelling brand identity and a visually appealing website that effectively showcases their capabilities. The brand now stands out in their industry, attracting new clients and enhancing their credibility. The user-friendly website has increased engagement and allowed for seamless content updates through the WIX platform.
More projects for Masterpiece Technologies:
Presentation for Masterpiece Technologies
Brand Identity for Masterpiece Technologies
Presentation for Masterpiece Technologies
Client Feedback
Oxana has performed an excellent job.
I highly recommend her for her practical and efficient professionalism.
She is part of a team that thinks creatively and has a clear understanding of what to contribute during the initial stages of product development.
In short, I highly, highly recommend her.
Yaniv Yiron
CEO | Masterpiece Technologies
Lessons Learned
Throughout this project, I learned the importance of thorough research and client collaboration. By understanding the client's goals and industry nuances, I was able to create a tailored brand identity and website that met their specific needs. Ongoing communication and client satisfaction remain essential as I continue to support Masterpiece Technologies with their evolving design requirements.
